You've been told to post daily, but who has time for that? It's like fitting client calls into an already double-booked calendar.
The truth is simpler: you're already making great content—it's just trapped. Those articles are gold mines where each tip could be its own Notes.
Your content problem isn't about ideas. It's about leverage. Your best thinking stops at your articles—while your Notes sit empty.
You don't need to create more. You need to use what you have.
I'm right there with you in this struggle. My Notes sit neglected while I focus on creating articles and building systems.
I pour hours into research and writing guides. At the end of the day, my Notes strategy falls to the bottom of my list.
One day I wondered: Why don't I create Substack Notes from my articles? That simple question changed everything.
That simple question led me to discover a solution that transformed my entire approach to Substack Notes, but only after a month of facing the struggle that most people know all too well.
The Notes Struggle: When Consistency Feels Impossible
You know that sinking feeling when you check and see it's been weeks since your last Note? It hits you in the gut. Your momentum is gone.
That middle-of-the-night worry kicks in. Will people forget you? Was all that work for nothing?
The blank screen problem is real. You open to write a Note, stare for 20 minutes, then close the tab.
You promise yourself you'll return when ideas come. They rarely do.
You're stuck in an impossible choice. Client work pays today's bills. Content builds tomorrow's business.
When rent is due now and content pays later, client work wins every time.
The biggest irony? You have plenty to say. You share smart ideas with clients all day.
But when you try to write short Notes, your mind goes blank.
Your knowledge feels too basic to share. "Everyone knows this already," says the voice in your head.
So the advice clients pay you for stays locked away instead of growing your audience.
"Just create more content" is terrible advice. It ignores how service businesses actually work.
Your best ideas go to clients first, leaving little energy for writing Notes.
I spend my days researching AI tools, testing workflows, and refining prompts for long-form articles.
Creating quality content about practical AI applications takes nearly a full day's work.
By the time I finish an article, I have zero energy left for Notes. My creative tank is empty.
This lack of consistent Notes creates a dangerous cycle: when you're too busy creating articles to post Notes, you become invisible to your audience.
Why Consistent Notes Are Worth The Effort (Even When No One Seems To Notice)
The Problem of Being Unseen
Most people struggle with the same problem: invisibility. People can't hire you if they don't know you exist.
And they won't remember you exist without consistent reminders.
Notes solve this by keeping you visible without being pushy. They create gentle, regular touchpoints with your audience.
These small interactions build familiarity over time.
How Notes Build Recognition
What makes Notes convert better than generic tips? They share specific methods, examples, and personal experiences.
Abstract advice is forgettable. Real stories and concrete steps stick in people's minds.
Your Activity page is secretly your portfolio review. When potential clients check out your profile, they make snap judgments based on your Notes history.
A consistent stream of Notes signals reliability. Empty weeks signal inconsistency.
The early days feel like shouting into the void. You publish Notes after Notes with minimal engagement.
This is normal and temporary. The algorithm needs time to understand who values your content.
When Regular Posting Starts to Pay Off
While not a guarantee, there seems to be a tipping point around 30 days of consistent Notes posting when the algorithm and audience begin to respond differently.
Early followers start sharing your content. Substack begins to understand which readers like your Notes.
Your reach grows significantly after you cross this threshold, but only if you've been consistent.
This is precisely why creating a stockpile of ready-to-publish Notes matters so much.
Why Consistency Beats Perfection
Consistency isn't about perfection—it's about presence. Being seen regularly matters more than being brilliant occasionally.
Notes that come from your existing articles already contain your best thinking. They just need to be extracted and reshaped.
Repurposing: The Untapped Strategy Smart Creators Are Using
Creating content from scratch is the least efficient path to consistency. Most people burn out trying this approach.
The cycle is predictable: commit to daily posts, maintain for a week, fall behind, then quit entirely.
The solution is hiding in plain sight: your existing articles. Each one contains dozens of standalone insights ready to become Notes.
These elements already reflect your expertise. They've already been researched and refined.
Repurposing matches how creators naturally work. You research deeply for articles, then pick out key insights for quick Notes.
Traditional advice fails because it ignores this natural workflow, doubling your content creation burden.
Notes don't need to be perfect—they need to exist. A simple, published Notes beats a perfect draft that never sees daylight.
When you see Notes as extensions of work you've already completed, the pressure to create something new disappears.
But extracting Notes isn't enough—they need to communicate the right things to be effective.
What Your Notes Should Really Communicate
Your reader's struggles, not your expertise. Shared Notes focus on problems your audience faces. Notes showing off how smart you are rarely connect.
Simple, extracted ideas, not complex methodologies. Your job is to pull out straightforward insights that anyone can understand.
Understanding of problems before solutions. When readers think "this person gets me," they'll seek your help with solutions.
Repeated key messages across different Notes. People need to hear ideas multiple times before they stick. Repetition is strategic, not redundant.
Words that make clients think "This is for me". Help them instantly recognize you're the right person to help them.
Hints at your methodology without giving everything away. Show you have a map without handing over the entire journey.
Now that you know what effective Notes should communicate, here's the exact prompt to create them efficiently.
The Copy-Paste Prompt: From Article to Notes Queue
Creating Notes with these principles should be quick and easy. You need a system that pulls out the right ideas while keeping your voice.
Meanwhile, your articles already contain everything you need. You just need a system to pull it out.
Here's the simple copy-paste system that eliminates Notes creation stress:
Copy your full article
Paste it into this AI prompt
Get 30 ready-to-publish Notes in 30 seconds
The exact prompt template to use:
You are an expert content repurposing specialist. Your task is to transform a single blog post into 30 distinct Substack Notes that drive engagement and sharing.
Your Process:
1. Analyze my blog post to identify key messages, insights, stories, statistics, and actionable advice
2. Determine the optimal tone based on my content and target audience
3. Create 30 unique Substack Notes using the guidelines below
Substack Notes Guidelines:
- Each Note should be standalone and consumable in 30-45 seconds (approximately 150-250 words)
- Begin with an attention-grabbing first line
- Include ONE clear, valuable insight per Note
- Format for mobile reading (short sentences, line breaks)
- End with either: a thought-provoking question, call to action, or memorable statement
Create these Note types:
- Bold statements/contrarian views
- Thought-provoking questions
- Actionable tips from the content
- Powerful quotes or rephrased concepts
- Surprising facts/statistics (if in original)
- "Behind the scenes" insights
- Myth-busting points
- Frameworks or mental models
- Personal reflections that connect with readers
Your Response Format:
First, briefly explain the tone you selected based on my content and audience.
Then, provide 30 numbered Notes that are ready to copy and paste directly to Substack.
My Information:
Blog post:
[PASTE YOUR ENTIRE BLOG POST HERE]
Target audience (optional):
[DESCRIBE IN 1-5 WORDS, e.g., "tech entrepreneurs" or "fitness beginners"]
This system works because it uses content you've already polished. Your articles already contain your best thinking, research, and ideas.
You're simply pulling out and reshaping what you've already created.
UPDATED MAY 20, 2025: Enhanced Prompt & CustomGPT Available
The prompt template I shared earlier just got even better. I just upgraded it to address the most common feedback I've received.
The key improvements focus on two main areas:
Format flexibility - choose between standalone Notes or "teaser" Notes that link to your full article
Customizable endings - select thought-provoking questions, calls to action, memorable statements, or a mix
You'll spend less time editing the results. The Notes now come out nearly ready to publish, requiring minimal tweaking.
Here's the improved prompt template:
You are an expert content repurposing specialist. Your task is to transform a single blog post into 30 distinct Substack Notes that drive engagement and sharing.
Your Process:
1. Analyze my blog post to identify key messages, insights, stories, statistics, and actionable advice
2. Determine the optimal tone based on my content and target audience
3. Create 30 unique Substack Notes using the guidelines below
Substack Notes Guidelines:
- Each Note should be standalone and consumable in 30-45 seconds (approximately 150-250 words)
- Begin with an attention-grabbing first line
- Include ONE clear, valuable insight per Note
- Format for mobile reading (short sentences, line breaks)
- Don't use icons in Substack Notes
- End each Note based on user's preferences in "Note endings" input: use thought-provoking questions, calls to action, memorable statements, or a mix as specified
- Format each Note based on user's preferences in "Note format" input:
+ For "Standalone" format: Create complete, self-contained Notes that deliver full value without requiring the reader to visit the original article
+ For "Linked article" format: Create teaser Notes that provide partial value while creating curiosity, ending with a specific call-to-action to read the full blog post
+ If both formats are selected, create a balanced mix of both types
Create these Note types:
- Bold statements/contrarian views
- Thought-provoking questions
- Actionable tips from the content
- Powerful quotes or rephrased concepts
- Surprising facts/statistics (if in original)
- "Behind the scenes" insights
- Myth-busting points
- Frameworks or mental models
- Personal reflections that connect with readers
Your Response Format:
First, briefly explain the tone you selected based on my content and audience.
Then, provide 30 numbered Notes that are ready to copy and paste directly to Substack.
Input Options:
- Blog post:
[PASTE YOUR ENTIRE BLOG POST HERE]
- Target audience (optional):
[DESCRIBE IN 1-5 WORDS, e.g., "tech entrepreneurs" or "fitness beginners"]
- Note endings (optional):
[CHOOSE ONE OR MORE: "Thought-provoking question", "Call to action", "Memorable statement"]
(If not specified, create balanced mix of all three types)
- Note format (optional):
[CHOOSE ONE OR MORE: "Standalone", "Linked article"]
(If not specified, use "Standalone" format for all Notes)
Want an even easier option? I've built a specialized CustomGPT that handles this entire process automatically.
Simply paste your article into this CustomGPT, and it applies the enhanced prompt automatically, saving you significant time and effort.
Note: For better quality, I've limited this CustomGPT to generating 10 Notes at a time, but you can immediately request more Notes after the first batch is created.
Get the CustomGPT here:
This solution makes the process truly effortless, no prompt tweaking required.
Example: The Repurposing Result
Original article: I'm using this exact article you're reading now as my demonstration! Yes, I ran this guide through its own prompt to show you real results. Watch how the core ideas transform into standalone Notes that are ready to publish.
Transformed into Notes:
Here are actual Notes generated from THIS article using the prompt:
Notice how each Note feels complete and shareable on its own, while still capturing the key insights from this article.
Create 30 Notes in just 30 seconds. That's enough content for a month of daily posting, all from work you've already done.
Refining Your Notes: The Conversation That Creates Quality
AI-generated Notes are just a starting point. The magic happens when you improve them through simple follow-up prompts.
When a Notes feels flat, that's your cue to add your unique voice. This quick back-and-forth turns basic Notes into compelling ones.
Here are some prompt ideas to inspire your own approach to making Notes better:
1. Diversify Your Notes Endings
Not all Notes should end the same way. Variety keeps your audience engaged.
Here's an example prompt to get you started:
Please revise the Notes to have a strategic mix of endings: make Notes 1-10 end with questions that make readers think, Notes 11-20 with clear calls to action, and Notes 21-30 with memorable one-line statements that feel quotable. Ensure each ending relates directly to the main point of its Notes.
2. Create Attention-Grabbing Openings
The first line of your Notes determines whether people keep reading or scroll past.
You could ask something like this:
Rewrite the opening lines of these Notes using primarily the [HOOK TYPE] style. Keep all the same content, just revise the opening sentences to be more attention-grabbing.
Choose from hook types like:
The Shocking Contrast: "I spent years getting this wrong, until I realized..."
The Pattern Break: "Forget everything you've been taught about [topic]."
The Bold Claim: "This one shift in [topic] outperforms everything else combined."
The Reality Check: "Most people fail at [topic] for a reason they never suspect."
3. Dig Deeper Into Specific Sections
Sometimes a part of your article deserves more attention than it got in the first batch of Notes.
This kind of prompt gives you a good starting point:
Create 5 additional Notes that focus exclusively on the section in my blog post about [specific section]. This content deserves more attention than it received in the first batch.
4. Highlight Your Data Points
Numbers and statistics make your Notes more credible and shareable.
Here's an example to help emphasize your research:
Please create 3-5 additional Notes that highlight the data points and statistics from my original content. Format these as surprising revelations that challenge conventional wisdom.
5. Show The Transformation
People want to know how your insights will change their situation.
You might try a prompt like this:
Revise Notes #[list specific numbers] to more clearly emphasize the "before and after" transformation that readers can experience by using the advice from my blog post.
6. Extract Your Most Quotable Insights
Some ideas are naturally more shareable than others.
This example helps identify and highlight them:
Create 5 additional Notes that extract the most quotable, shareable insights from my original post. Format these as powerful standalone statements that would make people want to save or share them.
Refinement isn't about fixing mistakes—it's about adding your voice. You get AI efficiency plus your personal touch.
Remember: a published "good enough" Notes always beats a perfect one that never goes live.
Your Next Step: Just Start
You now have everything you need: the prompt and the refinement techniques. The only thing left is implementation.
Stop creating new content when you already have a goldmine. Start by choosing just one article you've already written.
Run it through this AI prompt today. Schedule your first set of Notes for tomorrow.
You've already done the hard work. Now it's time to make it work harder for you.
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